Kat Von D eladta sminkmárkáját

Kat Von D bejelentette, 12 év után megvált a nevét viselő sminkmárkától, hogy ezentúl vegán cipőmárkájára és zenei karrierjére koncentrálhasson. A tetoválóművészből lett sminkmárkatulajdonos teljesen kiszállt az üzletből, részesedését a Kendonak adta el, amelyhez olyan nagy márkák tartoznak mint a Fenty Beauty, a Bite Beauty és a Marc Jacobs Beauty.

“Világossá vált számomra, hogy egyszerűen nem tudok mindent maximális erővel megcsinálni. Nehéz beismerni ezt, főként, hogy mindig azt mondtam, “Mindenre és bármire képes vagy.” De nem hiszem, hogy rossz dolog lenne beismerni a korlátainkat. Úgy döntöttem, eladom a márkarészesedésemet, ami ahhoz a Kendohoz kerül át, mely az elmúlt 11 évben is partnerem volt.”

A bejegyzés megtekintése az Instagramon

This past year has been one of great change for me. As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and am now busy prepping to release my long awaited album in the Spring, followed by an international tour! As much as I wish I could balance all of this, on top of continuing my makeup line, it has become clear to me that I just can’t do everything at the maximum capacity. It's hard to admit this, since I’ve always said “You can do everything and anything.” But I don’t think admitting one's limits is a bad thing. With that said, I’ve decided to sell my shares of the brand, turning it over to Kendo, my partners for the past 11 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and I believe Kendo is primed to do just that. The transition for you, my loyal customers, will be seamless. In order to avoid any confusion with such a big change, Kat Von D Beauty will take a moment to rebrand itself, so you will start noticing the change from KatVonD Beauty to KvD Vegan Beauty. I'd like to thank my beloved fans+followers who supported my vision to create a brand that stood for compassion, true artistry, and challenged modern ideals of beauty — most of which I never could relate to. I was able to create a makeup line that made outsiders like me feel like we have a place in this “beauty” world, and gave myself and others the tools to express ourselves in our own unique way, whether it was embraced by the majority or not. And I just couldn’t have done any of this without you! Lastly, thank you for understanding+respecting my choice, as it was a difficult one to make, but one I am proud of regardless, and am confident that the team will continue the KvD legacy! Here’s to many, many more years of KvD Vegan Beauty!

𝐊𝐀𝐓 𝐕𝐎𝐍 𝐃 (@thekatvond) által megosztott bejegyzés, Jan 16., 2020, időpont: 8:33 (PST időzóna szerint)

A Kat Von D márkának egyúttal a neve is megváltozik: KVD Vegan Beauty néven találtok rá, többek között már az Instagram oldalukat is frissítették.

A bejegyzés megtekintése az Instagramon

Today, our founder Kat Von D has parted ways with us, as she leaves to pursue other artistic endeavors (vegan shoe line and music). We wish her the best of luck and thank her for 12 years of partnership! We are NOW renamed and re-branded KVD Vegan Beauty – and fully owned and operated by Kendo. The same team that created our iconic and beloved products for the past 12 years (and built the empire with Kat) is ready to make history again. We still value self-expression, compassion and empowerment. To read the full press release, go to our link in bio. Thank you for your support.

KVD Vegan Beauty (@kvdveganbeauty) által megosztott bejegyzés, Jan 16., 2020, időpont: 9:10 (PST időzóna szerint)